Deloitte IRIS
Deloitte created a platform to communicate more efficiently with its 300K+ worldwide employees. They asked us to create awareness for the new platform among their massive workforce.
Problem was, the workforce would often ignore typical firm-wide announcements… unless they came from the firm’s leadership circle. So, we thought, “wouldn’t it be crazy if we sent out a fake webinar invite ‘from leadership’ to get employees to tune in?”
It worked.
Snapshot of fake webcast
Doug and his outdated communicated systems (featuring a PalmPilot).
Since, the platform worked by learning users’ preferences to communicate in ways that were tailored to them, we also sent a gifsticle (a gif listicle), to remind users to continue interacting with the platform, a few weeks later.
This week, it was tourism.
Netflix has an update that lets users stream offline, and since sometimes, vacations aren't what you expected...