Deloitte IRIS

Deloitte created a platform to communicate more efficiently with its 300K+ worldwide employees. They asked us to create awareness for the new platform among their massive workforce.

Problem was, the workforce would often ignore typical firm-wide announcements… unless they came from the firm’s leadership circle. So, we thought, “wouldn’t it be crazy if we sent out a fake webinar invite ‘from leadership’ to get employees to tune in?”

It worked.

Snapshot of fake webcast

Snapshot of fake webcast

Doug and his outdated communicated systems (featuring a PalmPilot).

Doug and his outdated communicated systems (featuring a PalmPilot).

Since, the platform worked by learning users’ preferences to communicate in ways that were tailored to them, we also sent a gifsticle (a gif listicle), to remind users to continue interacting with the platform, a few weeks later.