RI Office of Health and Human Services - OHHS

Once upon a time, there was a global pandemic and everyone was instructed to stay inside and avoid people. As we began the road to normalcy, Rhode Island’s Office of Health and Human Services needed to inform parents that it was safe to start bringing their kids back to their pediatricians in order to keep them on track.

So, we created a campaign that used real pediatricians to express to kids and parents how much their pediatricians missed them.

We also made “how-to” videos (with original animation) to communicate COVID protocol and inform families on what they should expect once they arrive at their pediatric’s offices.

cw: Victor De Jesus
ad & designer: Myles Dumas
animator: Simon Allen
cd: Alec Beckett