Navigant Credit Union
To empower teens and promote financial literally, Navigant created the Emark account.
To bring awareness to this unique student spending account and its useful benefits, we told the story of emerging self-made teens.
Broadcast
In this ad, we featured a teen who’s coming of age and earning her financial independence, with the help of her Navigant Embark account.
Social & OOH
We kept the campaign authentic by partnering with RiverzEdge, a non-profit full of financially independent teens, and paid them to shoot & be featured in the campaign.
Radio
For radio, we told the story of a self-made teen who was actually a VO artist, working to accomplish his own goals.
cw: Victor De Jesus
ad: Hanna Kregling
cd: Brian Gross