Lifespan

One of the premier healthcare systems in the state of Rhode Island wanted to refresh its brand identity, so we chose to showcase its medical excellence by highlighting the fact that, whether you need it or not, they have Every Specialty Under the Sun.

Lifespan - I am Here

Lifespan - Patients

Lifespan - Doors

cw: Victor De Jesus
ad: Sam Holland
cd: Alec Becket

Broadcast

We first made a multicultural and multilingual spot, featuring Lifespan’s most highly regarded specialists, to launch during the opening ceremony of the 2020 Tokyo Olympics.

We made a second ad featuring patients who are far too familiar with illnesses that no one should have such an easy time pronouncing.

And, for our third broadcast spot, we featured numerous doors labeled with the countless specialties under the Lifespan umbrella.

OOH

We found rare conditions and used probability to communicate that we can treat “every specialty under the sun” on billboards and bus sides.