“Don’t tempt 2020” - Rhode Island Department of Health

Rhode Island was among the national leaders (per capita) in flu vaccinations. Still, the Rhode Island Department of Health wanted to improve upon its numbers from the prior year. Since everything that could go wrong in 2020, did, we decided to hinge on the year’s cataclysm to get our distracted millennial audience to get their flu shots and avoid more havoc.

cw: Victor De Jesus
ad: Sam Holland
cd: Brian Gross

Random Fact: This campaign was produced remotely due to pandemic restrictions.