Boston Ad Club Women’s Leadership Forum

Visualization leads to actualization.

Conference attendees making use of our activation.

To inspire future leaders at the Boston Ad Club Women’s Leadership Forum, we turned a step-and-repeat into a medium of inspiration. One that honored conference attendees by crediting them for the “seismic shifts” the conference was celebrating.

The backdrop for the step-and-repeat looked like a life size rendering of the front page of a newspaper. So, anyone who stepped in front of it for a picture became the subject of the front page headline: “Seismic Shifts and the Women Behind Them.”

Contributions: Concept, backdrop design, all copy used for instillation.

Backdrop design progression

Final step-and-repeat backdrop design

Front page column copy

Total Reach

Reach breakdown

Conference Gifs

We utilized the columns of the front page to provide details about the history of the Women’s Leadership Conference and the featured speakers.

The instillation was a success; conference attendees felt inspired enough to spread the message on their social channels. Click here to see more gifs.